After the digital person is placed on the official website, if it automatically plays loudly, blocks navigation, or continuously consumes data, visitors may leave before understanding the business. Components should serve for introduction and consultation, control sound and space by default, and provide obvious pause, close, and text replacement. The screen of the mobile phone is smaller, and the main text and contact information cannot be squeezed out of the field of view in the playback area.

Clear the problem and conditions first

Load the materials according to the actual needs of the visitors, instead of downloading all the videos at once on the first screen. When playback fails, text descriptions and consultation portals are displayed, and the content can still be read. The buttons have understandable names, the keyboard works, and the subtitles maintain adequate contrast with the background. After the user chooses to pause, its status will be respected and it will not be able to switch pages and then automatically resume. The Q&A section is consistent with page permissions.

Incorporate rules into actual processes

For example, use a short company introduction on the homepage, which will be played after visitors click on it; industry special pages provide text summaries of relevant function descriptions, and there is no need for a permanent speaking avatar on every page. When the network is slow, a static preview is displayed first to tell the user that they can continue to view the main text.

Check the processing results item by item

  • Test common mobile phone sizes, low-speed networks, mute and browsers that prohibit auto-play, and check whether the page is still navigable.
  • Observe the impact of component loading on text display, and use the same environment to compare before and after optimization.
  • Data collection is limited to clear purposes, and the scope of visitor tracking is not expanded by adding video components.
  • The final experience should make it easier to understand the service, rather than just showcasing a talking character.

How to review before and after going online

Reserve enough click space for the close button and play button on the small screen and do not overlap with the navigation. When the component fails to load, it does not leave an empty layer covering the text, so that visitors can still view the function description and continue to inquire through the contact information on the page.